Management

Who we are

The management board of the Radeberger Gruppe

A three-person management team forms the head of our company and is in charge of the strategy, its execution as well as company-wide short and long term goals.

Guido Mockel

Management spokesman
Managing director brewery business

Guido Mockel has held various management positions within the Radeberger Group since 2003. When he was appointed to the management board, he was initially given responsibility for the market-oriented brewery business of the narrower Radeberger Group in Germany, before also assuming the role of spokesman for the management board. Today, Mr. Mockel is responsible for the overall corporate strategy of the Radeberger Group and manages the areas of purchasing, logistics, marketing, technology, corporate communications and sales. He is also responsible for the brewery holdings Tucher and Allgäuer Brauhaus as well as for beverage wholesaling in the Group's vertical commitment.

Thomas Freese

Managing director international business

Thomas Freese joined the Radeberger Group in 2008 as Managing Director Sales and was responsible for the retail and hospitality business in this role. Since 2015, Mr. Freese has been Managing Director for the Group's international business.

Christian Schütz

Managing director commercial

Christian Schütz is responsible for the commercial area, IT, legal, controlling, finance and accounting, master data, sales services and human resources. He is also responsible for the Group's vertical commitment to the specialist beverage trade. Mr. Schütz started at the Radeberger Gruppe in 2001 in acquisition and investment management, took on management tasks in various subsidiaries and returned to the head office as Managing Director in 2013.




OUR MANAGEMENT TEAM – OPERATIONAL LEVEL

The departmental managers are in charge of the operational implementation of our corporate strategy:

Mario Benedikt Getränke Hoffmann

Mario Benedikt

Getränke Hoffmann

has spent his entire career in Germany's largest chain of wholesale outlets specialised on beverages: Getränke Hoffmann. After he started in 1990 with a student job, he gained experience in all departments of the group company, acted as Head of Purchase and Head of Marketing before taking over responsibility as CEO in 2006. Ever since he has been responsible for 500 outlets run by the beverages specialist – and is constantly developing and further enhancing the business model.

Patrick Brugger IT

Patrick Brugger

IT

joined our group of companies in 2007 as a project manager - and since then has gained a broad insight into our corporate family through various projects and in various management roles in customer service, commercial areas and catering sales. With this diverse expertise behind him, he took over the management of the main IT department with the IT site management and user support, IT infrastructure and managed service and IT applications departments in 2025.

Jens Berberich Purchase, Logistics and Sustainability

Jens Berberich

Purchase, Logistics and Sustainability

found his way to the consumer goods industry via the restaurant sector and started his career with us in 2009 in logistics. Through numerous projects and tasks at various locations, he has collected in-depth knowledge of our corporate group from many angles and is now responsible for the main department of Purchasing, Logistics and Sustainability - and thus for our entire procurement and logistics processes, supplemented by the topic of sustainability, which is becoming increasingly important for our company.

Frank Bleckmann Sales for hospitality and food services

Frank Bleckmann

Sales for hospitality and food services

joined the Radeberger Gruppe in 2018, where he is now responsible for the HORECA business. Before bringing his expertise to our involvements, Bleckmann has worked for one of the world’s largest beverage producers in the out-of-home market before getting started in Frankfurt, so he feels right at home in the beverage market.

Susanne Dienelt Human resources

Susanne Dienelt

Human resources

found her way to the food and beverage industry through an employers' association in 2006 before she started working for the Radeberger Gruppe in 2016, where she was in charge of the HR management for several business locations as well as employer/employee relationship. In May 2023, the experienced lawyer took over responsibility for the company's entire Human ressources department and all its activities – from recruitment to training and further education, the manifold subjects of collective wage agreements and work council, to the HR department's overall strategic development and advancement, especially in this digital age.

Friederike Franke Law and assurances

Friederike Franke

Law and assurances

started working in the company’s legal department in 2011 after a few years at an international law firm – and took over responsibility for the department in June 2023. Whether it is contract negotiations with potential partners, representation of legal interests towards third parties, legal assessments or consultations with other departments – our legal department supports and advises in all kinds of topics and is the partner to consult in all legal matters. On top of this, Friederike Franke also acts as the company’s Compliance Officer and is in charge of its assurance department.

Wolfgang Janssen Technology

Wolfgang Janssen

Technology

started his career in the beverage industry in 1992 at our regional brewery in Jever (Friesisches Brauhaus zu Jever), where he led various technical areas, lastly the entire brewery for more than 12 years as the responsible operational manager. Since May 2015, he is now in charge of the production and technology of the Radeberger Gruppe, which, in addition to the management of operations, includes the central functions of quality, technology and product development.

Michael Keller Sales retail

Michael Keller

Sales retail

is the retail expert of the Radeberger Gruppe: involved in the beer market since 1994, he joined the market leader in 2004. He not only leads one of the largest and most the field sales forces in the German beverages market, but is also responsible for the entire retail distribution – from annual talks with retailers to POS processing and the fundamental sales strategy.

Birte Kleppien Corporate communications, Media spokesperson

Birte Kleppien

Corporate communications, Media spokesperson

moved from Germany’s capital to Frankfurt in 2006 to join the Radeberger Gruppe after previously working in a related association for several years - so it is safe to say she knows the beer market like the back of her hand. Since then she has been in charge of the corporate communications department, covering all communications matters from public affairs and crisis management to leading the editorial board of the group’s employee and customer magazine and overlooking all PR activities in the regional breweries.

Kamil Krakes International sales

Kamil Krakes

International sales

has been active in the export sector since his career started in 1997. Initially closely linked to the Krusovice brand and its international rise which he, not least because of his pronounced language skills, accompanied, he has held the position of Managing Director for Export at the current brand owner. In 2009, he started in the export department of the Radeberger Gruppe in Frankfurt, which the Royal Brewery Krusovice belonged to from 1994 to 2007. There, he is responsible for international sales in parts of Europe, Latin America, Africa, and the Middle East.

Jörg Peter International marketing

Jörg Peter

International marketing

started in the beverage industry in 1995 and joined the Radeberger Gruppe in 2006, where he initially was responsible for various national and regional brands as a Marketing Manager, then supervised a strategic process in the company as a Change Manager, before becoming National Marketing Director in 2009. Since 2013, he has been active in the export business of the Radeberger Gruppe, where he is now responsible for international marketing and sales for the Commonwealth countries.

Bernd Schulte Beverage wholesale/DrinkPort

Bernd Schulte

Beverage wholesale/DrinkPort

has been a part of the beer division of the Oetker-Gruppe since 1996 – during this time he has gained experience in a wide range of management functions, from Head of Human Resources to the management of the Restaurant Industry sector and taking upon responsibility for microbreweries. He is now responsible for the Radeberger Gruppe’s own restaurant-industry-oriented beverage wholesalers - and has been since 2002.

Ines Stich Marketing

Ines Stich

Marketing

began her professional career with one of the world's leading beverage manufacturers before she dedicated herself to the brewery industry in 1998, in which she has worked continuously ever since. In 2013 she joined the Channel Marketing division of the Radeberger Gruppe. Later, she took the position of head of trade marketing before becoming head of Insights Consulting in 2019.

Tom Streblow Controlling

Tom Streblow

Controlling

has been working continuously in the brewery industry since 1999 and started his career at what was then the Berlin Schultheiss brewery. In 2001 he started in the controlling department and took over the management in 2004 until he joined the Radeberger Group two years later. Since 2016 he has been responsible for the controlling of our group of companies.

Emil Wagner Digitalization, processes, projects

Emil Wagner

Digitalization, processes, projects

knows the Radeberger Group inside out from numerous management roles and areas of responsibility throughout the Group - and as the head of this main department, is responsible for the Radeberger Group's key transformation and digitalization projects. The main department is made up of the Business Process Transformation (GPT), Digital Supply Chain (DSC) and Data Management (DM) divisions - and sees itself as the driving force and pacemaker for ongoing and newly identified change processes in the corporate family.

Ralf Zimmermann Commercial services

Ralf Zimmermann

Commercial services

joined the Radeberger Group in 2014 and has been responsible for the entire area of finance and accounting with the departments general ledger, receivables management, accounts payable and taxes since 2016. Previously, he gained experience in the field of auditing as well as in finance and accounting for international stock corporations.


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